Many up-and-coming wedding planners struggle to package and price their services, map out their client experience and timelines, and get their business off of the ground.

I help up-and-coming and existing wedding planners book more clients, deliver higher-end services, and increase their revenue so they can scale their business based on the lifestyle they want to live and the hours they want to work.

Imagine booking out your calendar with couples with a “luxury wedding” budget and knowing exactly how to deliver a wedding planning experience and wedding day that inspires raving referrals…

Having grown and scaled my own successful wedding planning business in the Washington, DC Metropolitan Area as a dual career, full-time executive and business owner, I’m thrilled to offer my mentorship program:

Excel and Scale by Melissa Williams

Through half-day intensives and business coaching directly with me, I walk you through how to start and scale your wedding planning business strategically and generate more revenue by how you package, position, and price your services for your unique target market even when it feels saturated (hint: it’s never by undercutting the competition).

This mentorship program is designed for emerging and ambitious wedding planners who want to:  

Who’s This Mentorship Program For?

Recreate their contracts, proposals, and questionnaires to better serve their clients, protect their business, adequately communicate their unique selling point, and get to the heart of their clients’ wedding wants.

Discover time-saving tips, productivity hacks, and a lifestyle roadmap a dual career executive (me) managing two full-time jobs, having a family, and raising a child uses to sustain a successful business, still kill it in a career she’s passionate about, and enjoy downtime with family.

And so much more...


Generate more client inquiries so their calendar isn’t hearing crickets but the bustle of booked out wedding dates for dream clients.

Increase their income by implementing top revenue-generating strategies that work even if the market is saturated or in an economic downturn.

Reposition their services and raise their prices to serve the luxury wedding market and deliver higher-end results for clients with higher expectations and budgets.

Streamline their systems, workflows, and timelines to eliminate “fires,” wasted time, disappointed clients, and inefficiencies so they can work on their business not just in it, take a vacation when they want to have fun, and spend time with their family when they want to make more memories.

-Stunning Soirees

“We love Melissa!!!! She is very passionate about her craft and it is evident through her work. Melissa helped us implement systems to allow our business to run more efficiently. She did not just tell us what to change, she walked us through scenarios and asked questions to dive deeper into what we were trying to accomplish. She is always willing and available to help us whenever we have issues, questions, or want to run an idea by her. Thanks for everything, Mel.” 

-Tanisha at Us Weddings & Events

“When I contacted Melissa to improve my workflows, I had no idea what was in store. I didn't know much about HoneyBook (wedding planning software), but Melissa was patient, professional, and detail-oriented. She worked effortlessly to make sure I applied my services in HoneyBook step by step. Melissa was absolutely amazing.  

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LESSON ONE

In lesson one, you’ll learn how to start smart. You’ll lay a solid foundation in your new business or retrofit your existing one so it stops crumbling. We’ll identify your target audience and unpack your client avatar so you know who you need to speak to in your messaging and where you need to advertise, share your content, and/or get featured to get in front of them.

LESSON two

In lesson two, you’ll learn about smart systems and how implementing them can not only decrease your redundancy and inefficiency but the number of hours you work each week. I’ll pull back the curtain and show you exactly what systems we use in our workflows and how to create comprehensive workflows that leave your clients raving about their experience with you.

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LESSON three

In lesson three, you’ll learn smart, super strategies to help you book more couples. We’ll unpack how to increase your inquiries, conduct effective “sales calls” when you have your complimentary consultations, close the client without feeling pushy, and build an email list to capture traffic on your website. You’ll also learn how to cultivate vendor relationships and work better with them, why consulting with vendor partners on your timeline is crucial, how inviting them to site visits makes your job easier, and how to communicate the final timeline or any changes beforehand in a way that makes every vendor your BFF. I’ll also share with you how one particular, least expected vendor can either set the tone of or derail the wedding day and what to look out for when this vendor is hired.

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LESSON four

In lesson four, you’ll learn how to create a smart wedding planning timeline that keeps you and your couples on track, shows you which tasks to tackle in what order and at their appropriate time so no balls are dropped, and ensures a seamless wedding day. You’ll template this timeline so you can easily make basic tweaks for every wedding so your client experience is consistent and efficient. 

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LESSON five

In lesson five, you’ll learn how to create a smart follow-up system with clients after the event. This not only ensures you stay top-of-mind for referrals, but I’ll also teach you how to collect powerful testimonials and reviews you can use on your website, throughout your marketing, and on social media as proof of your amazing services.

READY TO JOIN?

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What's Included in the Half-day intensive?

 -The Concierge of Love 

“Melissa has been a wonderful and supportive coach, helping me from the very beginning of my business. From the initial launch to my current rebrand, she has provided me with many valuable tools and knowledge that has helped to propel my business to the next level.”

Includes the following:

2 payments of $750 or One Payment of $1397 (Save $103)

Invest in the Half-Day Intensive 

What will your business look like in 6 months if you don’t take action today? Imagine what it will look like if you do...

1-on-1 half-day business coaching virtually or in-person from an experienced wedding planner where you not only learn lessons 1-5 discussed above but also start implementing them

A printed version of my “resource sheet” that reveals all of my favorite systems, access to my favorite wedding items, the templated timeline I use in my own wedding planning business, and access to my preferred vendor list

A follow-up call 2 weeks after completing the half-day intensive to track your progress

A delicious lunch that caters to your dietary restrictions

Not ready for the half-day intensive but interested in 1-on-1 coaching calls or an event “audit”?

Chances are, you’ve already exhausted Facebook groups, mini-courses, or Google trying to solve your problems and find the best way to move your business forward. If your wedding planning business has taken a hit due to the pandemic, I can share some innovative ideas that allowed my business to excel while continuing to offer an Astonishing Experience for my clientele. 

When you have a specific question, just need a proper wedding timeline template, want to know how to get more referrals, or have a list of questions you want to discuss, you get my complete attention on your business for one hour and I’ll give you smart, actionable advice you can profit from.

2 PAYMENTS OF $175 OR ONE PAYMENT OF $300 (SAVE $50 FOR FULL PAYMENT UPFRONT)

60 Minute Phone Consult

Instead of coming to my half-day intensive event, I’ll swap with you and come to one of your events or weddings and “audit your approach,” put out any fires, and assist you. Following your event, we’ll have a consultation where I’ll give you my report with what I noted plus actionable tips to implement to improve your processes, planning experience, and end result.


Investment $1,397 (the same as if you attended my half-day intensive)

The “Swap Events” Audit

Have Questions?

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Yes, I absolutely do! If you’re outside of our geographical area and can’t make it, reach out to me to find out when the next virtual intensive is or to get on my wait list.

1. I don’t live in the Washington D.C. Metropolitan Area and am currently unable to travel for a half-day intensive, do you offer virtual half-day intensives?

While a half-day intensive helps you get the most bang for your buck and walk away with a lot of smart, actional strategies to supercharge your business, I understand that not everyone can start there. I do offer 1-on-1 hourly consult calls where you can ask me the questions that are keeping you up at night or share your struggles and get an actionable solution. Learn more about the consult calls below and then reach out to me via my contact page.

2. What if I’m unable to afford a half-day intensive but have some questions I’d really love to ask you and get your input on?

Not at all! Whether you’re a brand new wedding planner or are 5 years into your business and feel stuck in the same position you were when you started, the half-day intensive is perfect for you! We will cover how to increase your revenue and pinpoint other strategic areas you can focus on to grow your business.


3. Is the half-day intensive only for new planners?

We compare schedules and pick a date within the next 6 weeks so you can start improving your business and seeing results right away.

4. When does the half-day intensive take place?

$1,397

Book the half-day intensive

Ready to take action for your business?

$300

Book a 60-minute consult

$1,397

Book a “swap events” audit